Third Time’s the Charm

77 Mountain View, San Anselmo

After nearly a year on the market across two failed sale attempts, the owners of 77 Mountain View knew the home needed a different approach. First listed at $2,995,000 and later at $2,795,000, the property lingered for a combined 283 days. The home had strong bones, but the presentation and positioning were not telling the right story for today’s buyer.

Whitney Blickman stepped in with a clear point of view. Rather than overhauling the home, the focus was on editing and softening what felt heavy. A targeted $75,000 prep plan refreshed the space with new paint, updated lighting, new carpet, thoughtful staging, and a reworked kitchen backsplash that brought warmth and balance back into the interiors. Executed over six weeks with trusted crews, the home began to show as it always should have.

Equally important was a decisive reset in pricing. Relaunched at $2,495,000, the home immediately drew renewed interest and urgency. Within four days, it sold for $2,800,000 with a cash, non-contingent offer.

The result was striking. A modest, intentional investment transformed nearly a year of stalled momentum into a confident close and a sale that exceeded prior pricing by a wide margin. A clear reminder that preparation, presentation, and pricing must work together to change the outcome.

Then | Now